No. 01 in skincare
Haruharu Wonder Black Rice Serum
// glowrecs.com/haruharu-wonder-black-rice-serum
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80% would recommend
31 redditors · 5 threads · 2 subs
95% CI: 64–91%
★4.3 on Amazon (534 reviews)
81%
19%
Positive 25 Neutral 0 Negative 6
Why we ranked it No. 1 in skincare
Sample 31 redditors with explicit opinion · 25 positive · 6 negative · 0 neutral
Score 0.806 — formula: 0.75 × % positive + 0.25 × pos/neg ratio
Confidence95% CI: 64–91% · the true approval rate falls in this range with 95% statistical confidence
Verdict Holy Grail — ≥80% positive across ≥20 redditors. Top tier.
Sources r/KoreanBeauty, r/AsianBeauty
Haruharu · skincare
Holy Grail

Wonder Black Rice Serum

r/KoreanBeautyr/AsianBeauty
TL;DR — Reddit consensus
Hydrating black rice toner/essence that layers beautifully without feeling heavy. Some find it watery or pricey, and authenticity issues reported on Amazon.
What redditors love
+
Most hydrating toner without heaviness or residue
“Most hydrating toner I've ever used”
u/Intelligent_Line7212 · r/IndianSkincareAddicts →
+
Long-lasting hydration that keeps skin plump
“this is beautiful. long-last”
u/softhorns · r/AsianBeauty →
+
Thicker consistency serves dry skin better than lighter toners
“the thicker HaruHaru toner is really serving my skin better”
u/Sweet--Olive · r/AsianBeauty →
+
Brand consistently delivers across multiple products in routine
“Haruharu is slowly creeping in my routine product by product! Love everything by this br”
u/lifeof_louisewalton · r/KoreanBeauty →
What they don’t
Amazon storefront now sells watery inauthentic versions
“The one I got thru Amazon (the Haruharu store front) was much more water'y if that makes sense. Not as soothing and sof”
u/Ina99GoBoy · r/AsianBeauty →
Probiotics essence version caused severe irritation
“the Haru Haru Wonder Probiotics Barrier Essence irritated my skin so so so much”
u/cowrunamuck · r/KoreanBeauty →
Price point higher than comparable hydrating toners
“Too pricey tho”
u/Intelligent_Line7212 · r/IndianSkincareAddicts →
Some find texture too watery with minimal effect
“it just felt like water to me”
u/Intelligent_Line7212 · r/IndianSkincareAddicts →
Read all 31 mentions on Reddit ↓
Direct quotes

What 31 redditors actually said.

Top 6 by confidence shown — expand below for the rest. Click any to open the original on Reddit.
C
u/CommunicationIcy7757 · r/KoreanBeauty
Skin 1004 hya-cica spf, haruharu unscented toner, numbuzin no 3 serum. Regularly repurchase so I never run out.
View thread →
M
u/maeletor · r/AsianBeauty
skin adores this sunscreen and planning on repurchasing this in the future. - Haru Haru Wonder Black Rice Sunscreen. My husband daily office sunscreen. He has normal skin and this sunsc
View thread →
C
u/changnesia13 · r/KoreanBeauty
going without adequate sun protection is bad for my skin. I absolutely love the haruharu black rice sunscreen but it feels like the second I walk outside and am under t
View thread →
G
u/greenwitch16 · r/AsianBeauty
May i ask what website you use to order your toners :)? I love the haruharu one but i def want to try the zipiderm one now! I just so happen to be on empty
View thread →
B
u/BangtanTwiceu · r/KoreanBeauty
- Haruharu wonder toner (on my 9th jumbo bottle) - Haruharu airy fit sunscreen (more on the moisurizing side) - Beauty of joseon aqua sunsc
View thread →
C
u/cowrunamuck · r/KoreanBeauty
I’m sad to say the Haru Haru Wonder Probiotics Barrier Essence irritated my skin so so so much. I read all the bad r
View thread →
Show all 31 mentions ↓
u/No_Nefariousness2513 · r/KoreanBeauty
"entella Toner-unscented*- this product is superb for calming irritated skin. *HaruHaru Probiotics Barrier Essence*- this product is beyond compare, in my opinion. I c"
View thread →
u/alexcali2014 · r/KoreanBeauty
"t know about HG but routinely been using and repurchasing these: BOJ sunscreen, Haruharu Triple AHAs cleansing gel, Cos De Baha snail mucin (in a big pump), Abib overni"
View thread →
u/asshat0101 · r/AsianBeauty
"BEWARE Haruharu Amazon shop now sells inauthentic products I have purchased from the Haruharu A"
View thread →
u/Intelligent_Line7212 · r/IndianSkincareAddicts
"ot have sensitive skin, it just felt like water to me - **3/10** --- ### 8. Haru Haru Wonder Black Rice Toner: - Most hydrating toner I've ever used - Too pricey tho - **8/10** -"
View thread →
u/Bani88si55faimaa · r/SkincareAddiction
"Can't believe that HaruHaru is only on 15, but whatever, this is an amazing analysis. Well done! 👏"
View thread →
u/Sweet--Olive · r/AsianBeauty
"still love it. I will probably return to it in summer. But for now, the thicker HaruHaru toner is really serving my skin better."
View thread →
u/ultrakawaii · r/AsianBeauty
"Have you tried HaruHaru (yellow tube)? That is my favourite for a semi-matter natural finish."
View thread →
u/AmphyLighthouse · r/AsianBeauty
"made me laugh haha I have oily skin, combo in the winter.. I’ve been using the HaruHaru sunscreen (the yellow one) and I like it! I used to use the Etude House Sunpris"
View thread →
u/VMCL89 · r/AsianBeauty
"consumption & the same ingredients. My last haul i bought 9 bottles of the HaruHaru black rice airyfit sunscreen at last years BF sales. This should last me til th"
View thread →
u/softhorns · r/AsianBeauty
"th ‘enough’. i also enjoy the cosrx salicylic acid cleanser. 💧 water toner ; **haruharu black rice hyaluronic acid essence toner** - 9/10 this is beautiful. long-last"
View thread →
u/wikiwikibumbum · r/KoreanBeauty
"ble. I know BoJ is a good intro brand but check out Shiseido, Numbazin, Purito, haruharu, Scinic, Round Lab, Shingmulnara, Isntree, Canmake…so many more. I still love &"
View thread →
u/mxttmitchell · r/KoreanBeauty
"HaruHaru Black Rice Probiotics Barrier Essence!"
View thread →
u/Gnomus_the_Gnome · r/AsianBeauty
"k and both are good. I like that they’re thick and play nice around the eyes. Haruharu rice cleanser: nice and gentle without being stripping. Love the balanced pH."
View thread →
u/LemonLentil · r/SkincareAddiction
"ent. I'm disappointed I don't see iunik centella calming sunscreen. Iunik and haru haru wonder are my two favorite sunscreen brands."
View thread →
u/Awkward_Cellist6541 · r/KoreanBeauty
"Haruharu black rice toner. TOCOBO sunscreen. I’ve started buying this in multiples becau"
View thread →
u/Maleficent-Trash7575 · r/AsianBeauty
"ell with layering. The one that resisted pilling and layering better for me was Haru Haru Wonder Airyfit. I ordered another tube. The only issue that I had was that the pump is"
View thread →
u/Worth-Strength3844 · r/tretinoin
"- Kose softymo cleansing oil, any mild Korean cleanser (current favorite is the Haruharu black rice), occlude eyelids with Vaseline, tret, Aveeno baby eczema therapy cr"
View thread →
u/Ina99GoBoy · r/AsianBeauty
"as good as the Korean version, I’ve tried both. The one I got thru Amazon (the Haruharu store front) was much more water’y if that makes sense. Not as soothing and sof"
View thread →
u/Twin_mama_ · r/TheOrdinarySkincare
"Honestly, Korean skincare (specifically Skin1004 and HaruHaru are a few of my favs) products have been what I have replaced all of my TO prod"
View thread →
u/pyracies · r/AsianBeauty
"it's not as good as axis-y even many many hours later. Ones such as Skin Aqua, Haruharu and BOJ aqua fresh always looked well at first, but throughout the day I'd be o"
View thread →
u/roxymonster1018 · r/KoreanBeauty
"Haru haru wonder airyfit spf. I’ve used it for awhile. I buy in batches. I have oily skin. For my"
View thread →
u/circus_funeral7 · r/KoreanBeauty
"hing BoJ. For som reason every product of theirs I tried just broke me out. The Haruharu probiotics essence toner, I’m from rice toner and innisfree cleansers. I love i"
View thread →
u/Agile-Membership703 · r/AsianBeauty
"Haruharu Black Rice spf is a natural finish too! Just have to not mind the initial scent"
View thread →