No. 11
in makeup
// glowrecs.com/tarte-shape-tape
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How it works.
46% would recommend
Why we ranked it No. 11 in makeup
Sample
15 redditors with explicit opinion · 7 positive · 6 negative · 2 neutral
Score
0.485 — formula: 0.75 × % positive + 0.25 × pos/neg ratio
Confidence95% CI: 25–70% · the true approval rate falls in this range with 95% statistical confidence
Verdict
Editor's Pick — Curated classic. On the site regardless of threshold because we trust the long-term reputation.
Sources
r/MakeupAddiction, r/Makeup
Tarte · makeup
Editor's Pick
Shape Tape Concealer
r/MakeupAddictionr/Makeup
TL;DR — Reddit consensus
A cult favorite concealer that performs well for many, but shade matching can be tricky and some users report oxidation issues.
What redditors love
+
Works perfectly for those who find their match
“It's the first concealer I've found that works perfectly for me”
u/EliNicole40 · r/Makeup →
+
Remains a reliable go-to despite brand controversies
“I still use Shape Tape. It's an amazing concealer for me, so it's still my go to.”
u/BraveHeartoftheDawn · r/MakeupAddiction →
+
Strong enough formula to bring users back
“we all collectively decided to ban tarte, but then we all slowly caved when they dropped shape tape”
u/chilli-li-li · r/MakeupAddiction →
+
Delivers satisfying results for under-eye area
“I recently splurged on Merritt primer and tarte concealer for my under eyes and I am very happy with the upgrade.”
u/NatalieKMitchellNKM · r/Makeup →
What they don’t
−
Shade matching is difficult, especially for beginners
“I bought shape tape as a foundation novice and had an ulta person shade match me. Got it home, tried it out myself, and decided against foundation forever after that because it looked SO BAD!”
u/clembert · r/MakeupAddiction →
−
Oxidizes in the tube within six months
“The full size oxidized in the tube within 6 months! And my makeup stays in my makeup bag”
u/Comfortable_Dog_2871 · r/Makeup →
−
Drugstore alternatives perform better at lower price
“the elf hydro camo concealer is literally better (for my skin) than the tarte shape tape one and like a third of the price”
u/waitthissucks · r/Makeup →
−
Some shades run too yellow for fair skin
“It worked for me when I got Tarte shape tape in the lightest color and it was too yellow”
u/RasputinsThirdLeg · r/PaleMUA →
COMPARE WITH
Cheaper alternative
Essence
Lash Princess False Lash Effect Mascara
→
Premium pick
Armani Beauty
Luminous Silk Foundation
→
Direct quotes
What 15 redditors actually said.
Top 6 by confidence shown — expand below for the rest. Click any to open the original on Reddit.
C
u/charliekelly76
·
r/MakeupAddiction
I haven't bought Tarte since and I'm still not going to, no matter how many reiterations of shape tape they concoct.
C
u/clembert
·
r/MakeupAddiction
I bought shape tape as a foundation novice and had an ulta person shade match me. Got it home, tried it out myself, and decided against foundation forever after that because it looked SO BAD!
B
u/BraveHeartoftheDawn
·
r/MakeupAddiction
I still use Shape Tape. It's an amazing concealer for me, so it's still my go to.
E
u/EliNicole40
·
r/Makeup
Never does me wrong. It's the first concealer I've found that works perfectly for me
N
u/NatalieKMitchellNKM
·
r/Makeup
I recently splurged on Merritt primer and tarte concealer for my under eyes and I am very happy with the upgrade.
W
u/waitthissucks
·
r/Makeup
the elf hydro camo concealer is literally better (for my skin) than the tarte shape tape one and like a third of the price
Show all 15 mentions ↓
"I forgot just how bad this was. I was working at Ulta at the time and was excited when I heard about the release"
View thread →
"Love that stuff. People, and companies, make mistakes. Shouldn't we show some grace if they correct their error?"
View thread →
"brands like Tarte spend millions on luxurious vacations for influencers and decreased their annual shape tape sale from 50% to 40%"
View thread →
"Tarte shape tape concealer in 8B"
View thread →
"we all collectively decided to ban tarte, but then we all slowly caved when they dropped shape tape"
View thread →
"The full size oxidized in the tube within 6 months! And my makeup stays in my makeup bag"
View thread →
"It worked for me when I got Tarte shape tape in the lightest color and it was too yellow"
View thread →
Threads tracked
The conversations we're watching.
Adjacent
Often mentioned in the same threads.
02
Essence
Lash Princess False Lash Effect Mascara
A $4-5 drugstore mascara that doesn't irritate sensitive eyes or cause lash shedding.
★ · on Amazon
Buy on Amazon
See price
03
Maybelline
Lash Sensational Sky High Mascara
A cult favorite drugstore mascara that adds length and definition without clumping.
★ · on Amazon
Buy on Amazon
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